Why a budget is worth the effort
Most owners carry a rough plan in their head: sales should grow a bit, wages will rise, the van needs replacing in the spring. A budget writes that plan down month by month, so you can see whether it adds up before you commit to it. More importantly, it gives you something to measure against. Without a budget, a quiet quarter or a rising cost line can go unnoticed until the year-end accounts arrive.
A budget is not a forecast of cash in the bank. It sets out expected income, costs and profit for the year. We often build one alongside a cash flow forecast so you can see both profit and timing.
Who we build budgets for
- Owner-managed companies wanting a clearer target for the year ahead.
- Businesses planning a change, such as new staff, premises, a price rise or a new product line.
- Companies that need a budget for a lender, investor or board.
- Owners who feel busy but are not sure the business is making the profit it should.
How we put your budget together
- Start from what actually happened. We review your last one or two years of results, by month where possible, to understand seasonality and true cost levels.
- Agree the assumptions. We talk through expected sales, pricing, staffing, overheads and planned spending, and write each assumption down so it can be revisited.
- Build the monthly budget. Income and costs are set out by month using the same account headings as your bookkeeping, so comparisons are like for like.
- Test it. We look at what happens if sales come in lower or a key cost rises, so you know where the pressure points are.
- Load it into your software. Where your cloud package supports budgets, we set it up there so reports can be run at any time.
Budget-vs-actual reporting
The real value comes during the year. Each month or quarter we compare your actual results with the budget and highlight the differences that matter, with a short note on what is driving them. A variance might be timing, a one-off, or the first sign that margins are slipping. We help you decide which, and whether the budget should be reforecast. This works best alongside regular management accounts, which give the reliable monthly figures that any comparison depends on.
What we need from you
- Access to your accounting software through its accountant invitation, or your recent management accounts.
- Your plans for the year: hires, price changes, investment and anything you expect to stop or start.
- Details of known commitments such as leases, loans and contracts.
- Half an hour or so to go through the draft with us.
If your records are not yet up to date, we will suggest getting the bookkeeping in order first, because a budget built on unreliable figures is of little use.
Budgeting for Kent businesses
We prepare budgets for businesses across Kent, from seasonal tourism and hospitality firms on the coast to trades and professional practices around Maidstone and Ashford. Seasonal swings are common here, and a monthly budget makes them easier to plan around. For wider oversight, our outsourced finance director service can take budgeting into board-level planning. Get in touch to talk about the year ahead.
Frequently asked questions
What is the difference between a budget and a forecast?
A budget is the target you set at the start of the year for income, costs and profit. A forecast is an updated estimate of where you are likely to end up, based on results so far. Many businesses keep the original budget fixed for comparison and produce a reforecast part way through the year when circumstances change.
How often should I compare actual results with the budget?
Monthly is ideal for most trading businesses, because it catches problems while there is still time to act. Smaller or steadier businesses may find quarterly comparisons enough. The key is that your bookkeeping is up to date and reconciled before each comparison, otherwise the differences you see may simply be missing transactions.
Can you build a budget for a brand new business?
Yes, although without trading history we rely more heavily on your assumptions, market research and quotes for costs. We keep the assumptions clearly listed so they can be updated quickly once real figures start coming in. A new business budget is often combined with a cash flow forecast to check funding needs.
Will my budget work inside my accounting software?
Most cloud accounting packages let you enter budgets against your chart of accounts and run budget-vs-actual reports. Where that works well, we set it up there. Where the software's budgeting is limited, we keep the budget in a spreadsheet and produce the comparison reports for you instead.
Business Budget Preparation across Kent
We help clients throughout the county, including: